When looking for a new business idea which has a high likelihood of success, reinventing the wheel is often discouraged; but, finding a way to make the wheel more efficient, more pleasing to the eye, or some other improvement is a viable strategy.
Organic Authority revealed that the tools utilized by the owner of Waiakea Water have included a strong desire to competently reinvent bottled water, namely with a product which is much higher in alkali content.
An increase in alkali content is believed to help various bodily functions with regard to digestion and even heart disease. By utilizing a mechanism in which a set portion of clean water is donated to communities in need for every bottle of water sold, customers are able to feel even better about their purchase.
This is a company which aims to unite the spending habits of its consumers with the greater good, merging their own sales numbers alongside programs which donate water to communities in need in places like Africa. After considering that water bottled from Waiakea Spring is bottled in completely recycled plastic bottles, the concepts of sustainability are made very apparent.
This is a company which is wholly motivated to engage in sustainable practices for the best interests of the world at large, and this is likely to garner positive press. The relationship consumers have to the way in which they relate to the impact the companies they purchase from spend their profits in terms of the communities they operate in.
According to Baby Boomster, the way in which Waiakea water approaches the bottled water market is unique to the current generation of consumers, because they are much more concerned with sustainability than previous generations. Engaging with the public in terms of what they are hoping to see from the companies they are purchasing from might seem costly, but it encourages consumer loyalty.
Excitement and buzz are an added benefit to the tactics of companies like Waiakea water, because they help to promote the company on social media. Companies whom are being talked about in a positive light tend to become incredibly popular, especially when they offer a better product than the competition.
The implied benefits to drinking the water provided by this company cannot be completely substantiated, but the impact they have on the environment is proven. Feeling good about both the products and actions taken by a company would seem to be the future, and Waiakea is on the cutting edge.
Learn more about Waiakea water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/