As a news piece by The Sacramento Bee highlights a scenario of digital reputation management gone wrong. In 2011, Linda Katehi, UC Davis Chancellor became the target of public scrutiny and backlash for the viral pepper spray incident. Unfortunately, the news quickly gained momentum online as criticisms ensued. The public opinion and that of students recollect a peaceful protest. UC Davis attempt to bury the dreadful history turned sour after it invested some $175,000. Is it that the hired digital reputation strategist did a lousy job or what?
A couple of public relations experts both online and locally intervened to share an opinion. Chief strategist, Kent Campbell of Reputation X, operating out of the Sausalito, California locale explained his supposed approach for such a scandal. His agency has aided countless politicians and corporations requiring professional digital reputation management services. Another digital marketing expert, Thomas Dodson operating an agency in Sacramento suggested promoting positive news. His reasoning is that suppressing negative reviews won’t remedy the situation, especially if the subject already has a history.
The reality the masses constantly reiterate is the influence of digital hygiene. Consequently, businesses and public figures face tough decisions as even a single negative review or scandal has the potential to evolve into a monstrous threat. That said, an effective redress is connecting with ethical online public relations strategists, right? While search engines aren’t necessarily newspaper, they’re equally relevant. In fact, the first page results are synonymous to the newspaper front page or lead media coverage story.
An avid traveler, soccer fanatic, investor and businessman, former Vanderbilt University honor roll scholar, Darius Fisher dominates digital marketing. His specialty includes public affairs/relations, digital marketing, reputation crisis management, residential/commercial real estate, entrepreneurship, technology, etc.
In 2015, Status Labs president Darius Fisher received global recognition as a distinguished PRWeek Innovation 50 awardee. Online media giants, Smart CEO, NYTimes, Inc Magazine, Forbes, Daily Beast, DuJour, and Business Insider has interviews Fisher on numerous occasions. Status Labs operates globally with offices in the Gulf, Europe, North America and Latin America.