Whitney Wolfe has been keeping tabs on the dating app industry, and it was evident that there was a void that needed to be filled. She put her ear to the street and made a conscious decision to create an app that was different than any of the dating apps that were currently popular.
Whitney Wolfe made a decision that she would take things to a new level and create the type of dating app that made people wander. She did not want to be someone that was only going to make another clone of the generic dating app that was out there. Whitney Wolfe created her own dating called Bumble because she wanted to diversify the app world and give singles a chance to experience something different.
Women have embraced this app because it puts them in charge of making the first move. Men have taken to this app because it actually allows them to get a feel for who is interested in their advances. In the dating app world it is not always clear if the woman is interested because of the lapse in time. Some women may not respond to messages immediately because they simply may not have the time to do so. In other instances there may be times where they are just not interested. A man can waste a whole lot of time trying to invest in someone that is not interested in him. What Whitney Wolfe has done with Bumble is set a time frame that shortens the waiting period for men. They don’t have to spend weeks or months wondering if their messages have been received. With this app she has allowed men and women two come together within in a 24 hour time period. Many women are praising Whitney Wolfe for this change.
Learn more about Whitney Wolfe: http://abcnews.go.com/Business/video/techcrunch-bumble-ceo-whitney-wolfe-39040797